Nuet Dry Aquavit
Public Relations, Content Creation, Event Planning & Management
As the PR agency overseeing the UK launch of Nuet Dry Aquavit, the world’s first super-premium aquavit, The Public Platform crafted a comprehensive communications strategy designed to maximise the brand’s exposure among key audiences.
Through a combination of targeted PR, Content Creation and Event Planning & Management, The Public Platform helped establish Nuet Dry Aquavit as a premium spirit with a growing presence in the UK market.
The Public Platform successfully secured a range of high-profile placements for Nuet Dry Aquavit in top-tier publications such as Vanity Fair, Luxury London and The Spectator. With a targeted yet broad PR campaign, The Public Platform helped the brand reach an estimated audience of over 30 million people in the UK alone.
Additionally, leveraging its extensive network of contacts across the luxury hospitality industry, The Public Platform introduced Nuet Dry Aquavit to some of London’s most iconic luxury hotel bars, helping the brand to secure additional trade partners and further expand its presence in the British capital.
To support Nuet Dry Aquavit’s expansion into London’s top bars and restaurants, The Public Platform produced professional content aimed at showcasing the brand’s offerings across trade partners. This content was leveraged on Nuet Dry Aquavit’s social media channels, as well as in media pitches and press materials.
The Public Platform’s Content Creation helped increase brand awareness and generate interest among target audiences, helping to establish Nuet Dry Aquavit as a must-have spirit for discerning drinkers.
The Public Platform organised and hosted a range of exclusive private events to support Nuet Dry Aquavit’s media outreach efforts. By utilising the brand’s trade partners in London, The Public Platform was able to create cost-effective opportunities for Nuet Dry Aquavit to connect with key editors, influencers and industry professionals.
In addition, The Public Platform supported the organisation of the brand’s first Midsommar Week, a week-long celebration of Scandinavian culture that included events at various bars and restaurants throughout London. This successful event helped to increase the brand’s visibility and generate buzz among London’s food and drink community, establishing Nuet Dry Aquavit as the aquavit spirit.