Client
Oliver James
Services
International Public Relations, Brand Partnerships
The Public Platform was entrusted with handling the PR and media relations for the launch of Oliver James, the brand behind the world’s finest luxury pool floats, leading an international campaign in the UK, Europe and the US.
Our luxury communications experts worked closely with the Oliver James team to create a tailored approach that would showcase the brand’s unique identity and vision.
Through our extensive media network and strategic approach, we were able to generate high quality media coverage for the brand in 7 key markets, including the UK, France, Italy, Spain and the US. The coverage reached over 75 million people, with features in top-tier publications such as Condé Nast Traveller, Architectural Digest and GQ.
The Public Platform secured placements that highlighted Oliver James’ exceptional quality and luxurious style, positioning the brand as the leader in the sector of luxury pool floats.
In addition to generating media coverage, The Public Platform also secured 7 brand partnerships with exclusive luxury hospitality venues, private members’ clubs and charities that were carefully selected to align with Oliver James’ brand values. These partnerships included Hôtel Byblos Saint-Tropez, La Residencia, A Belmond Hotel and Cobblers Cove Barbados, among others.
Our successful partnership strategy has resulted in increased brand awareness and an expanded reach to the brand’s target audience. These partnerships have also resulted in unique opportunities for Oliver James to showcase their luxury pool floats in exclusive settings and events.
At The Public Platform, we take pride in the success we have achieved for Oliver James and are committed to providing our clients with exceptional results through our bespoke and exclusive approach to luxury communications. We understand the importance of creating a unique and recognisable brand identity that resonates with the target audience. Our team of luxury communications experts is dedicated to delivering the highest quality of service and exceeding our clients’ expectations.
