HIVE at Selfridges
Public Relations, Influencer Outreach, Thought Leadership
Step into the world of luxury dining and savour the unique experience of HIVE at Selfridges, a honey-themed bistronomique-concept restaurant located in the heart of Selfridges London.
The Public Platform was chosen as the communications firm to launch this innovative concept into London’s dining scene.
Our dedicated PR campaign for HIVE at Selfridges achieved outstanding results, making headlines across top-tier lifestyle titles including Condé Nast Traveller, Country & Town House and The Week. We also secured premium features in London’s most exclusive media, including The Handbook and Sheerluxe.
Our tailored approach resulted in high quality press coverage for the restaurant in the UK, with an estimated reach of over 30 million people.
Our successful Influencer Outreach strategy was instrumental in raising awareness of HIVE at Selfridges on social media. We worked with some of the UK and London’s most influential content creators, which helped increase footfall to the location and drive engagement among its target audiences.
At The Public Platform, we take a keen interest in Thought Leadership, and we worked on targeted profiling activities for owner Khalid Samata, positioning him as an expert in honey-themed and sustainable hospitality.
Our efforts paid off with coverage in top-tier publications such as Forbes and Mayfair Times, elevating Mr. Samata’s profile and cementing HIVE at Selfridges’ position as a leader in its sector.