A dynamic communications consultancy designed for our fast-paced times.
THE PUBLIC PLATFORM
Our mission is to provide our clients with a streamlined experience across all aspects of communications consulting.
The Public Platform, based in London, is a boutique communications agency designed as a one-stop-shop for discerning brands. We specialise in international public relations, social media management, and content creation, ensuring your message not only reaches but resonates with your target audience globally. Our approach integrates all essential aspects of modern communications, offering bespoke solutions that capture the unique essence of luxury and lifestyle brands.
Contact us to discover how The Public Platform can elevate your brand with comprehensive, expertly managed communications strategies that cover every angle. Together, we can achieve exceptional results.
Our guiding principle: a bespoke, creative approach, delivering exceptional quality.
At The Public Platform, we champion a bespoke approach, tailoring our services to each client's specific needs and ambitions, ensuring exceptional quality in every aspect of our work, from communications strategies to content creation. Our commitment to creativity and innovation allows us to offer unique solutions that effectively address the challenges of a dynamic, global market. We strive to build strong, lasting relationships based on trust and reliability, positioning ourselves as a steadfast partner in our clients' success.
With a keen global outlook, we understand the importance of reaching diverse audiences and adapting to various cultural nuances, helping our clients achieve a significant international presence. We are resolutely results-driven, dedicated to delivering measurable outcomes that not only meet but exceed expectations. Our success is intrinsically linked to the success of our clients, and we are committed to achieving outstanding results that propel their brands forward.
WHO WE ARE
Meet the Founders.
ALESSANDRO FERRARA
A luxury communications expert with over 14 years of international experience, Alessandro has led strategies for brands including Cartier, Disaronno, Accor, Bvlgari Hotels and Resorts and the ILTM portfolio. With deep expertise in media relations, brand positioning and storytelling, he brings sharp insight into the luxury landscape. As the founder of The Public Platform, Alessandro leads and oversees client campaigns, ensuring impactful results that drive sales.
CALUM DONOGHUE
A seasoned communications leader with expertise across luxury hospitality, travel and lifestyle, most recently Calum spent seven years as Director of PR for Dorchester Collection, leading the repositioning of The Dorchester. Prior to this, he worked with brands including Mark’s Club, Beverly Hills Tourism, Grace Hotels and the Cannes Yachting Festival. Now at The Public Platform, he delivers culturally resonant, performance-led strategies for leading brands.
TESTIMONIALS
Don't just take our word for it.
I had the pleasure of working with Alessandro on multiple occasions such as at ILTM Cannes, where he secured strong international media coverage, and in New York for PROUD Experiences, where he led the global media campaign for the show. He has strong media contacts, is efficient and easy to work with.
CHRIS HEYWOOD
Senior Vice President, Global Communications for Los Angeles Tourism and Convention Board
Over the seven years I worked with Calum at Dorchester Collection, I came to know him as both strategic and creative, with outstanding media relationships. He consistently forged visionary omnichannel brand partnerships that brought real depth and distinction to our brand.
JULIA RECORD
Dorchester Collection, Global Director of Communications & Partnerships
Alessandro Ferrara is a great professional, among the best PR professionals I have met during my career. Highly reliable and dedicated to his missions, his great knowledge of international and European media gives him a multicultural approach to communications, press relations, and marketing.
JEAN MICHEL DE ALBERTI
Condé Nast France, Le Figaro, Les Echos, Le Point
Their knowledge of the industry is deep, and they anticipate the needs of the travel media, understand the boundaries between publicity and journalism, and will always find the answer to any question fielded to them.
ANDREW NELSON
The Wall Street Journal, National Geographic Travel
It’s been a pleasure to work with The Public Platform over the years; I can always rely on them for interesting, targeted news angles. I would highly recommend working with The Public Platform.
CLEMENTINA JACKSON
Fashion Editor at Cosmopolitan and Women's Health UK
We are extremely pleased with the work that The Public Platform has done for us. They have provided us with comprehensive PR services, ranging from crafting targeted messaging strategies to building relationships with key press and influencers.
DARREN BONNALLIE
Owner of The Kingston 1 Hotel and Solo Restaurant
Alessandro contributed to the success of our event with Daniel Radcliffe at the Venice Film Festival. He was professional, punctual, and his problem-solving attitude made us feel we were in good hands, knowing he would bend over backwards to make sure everything ran smoothly–all on top of an A-list international media attendance.
ROBERTO PROIA
Executive Director Theatrical Distributions and Productions, Eagle Pictures
I always admire their ability to get people on board with ideas, and to juggle multiple projects and clients at the same time. Those traits–allied with a great personality and knowledge of the luxury world–make a big difference.
JULIANA A. SAAD
Harper's Bazaar Brazil
I’ve had the opportunity to work with Alessandro on various occasions, particularly during ILTM events in Cannes. It’s always been a delight to collaborate with him and discover inspiring news for my stories.
MARIANGELA ROSSI
Marie Claire Maison, How to Spend It Italia